Swag Shop
belVita
Advertising on TV is expensive. Advertising online is not. That's why we created the belVita #MorningWin Swag Shop: an online store open for one week only, where belVita fans could win swag with morning wins printed on them by tweeting their #MorningWin from 9am-1pm.
We created a total of 199 QVC-style infomercials for the swag items for a total of 20 hours of content. All of it was shot and edited in-house at Droga5.
Case Study
Swag Videos
Brand
belVita
Agency
Droga5
Role
Junior Art Director
Creative
CCO: David Droga
ECD: Kevin Brady
Art Director: Devon Hong
Copywriter: Tara Lawall
Junior Copywriter: Evan Barkoff
Junior Copywriter: Tori Nygren
Digital AD/Designer: Dianna Solis
Press
