Proud To Honor

Ford

Ford Motor Company has been an active supporter of the U.S. Military since 1919 when Henry Ford began hiring disabled veterans returning from World War I. Ford even shut down production of civilian vehicles to help build aircraft engines, military vehicles and B-24 bomber planes at their plants to help the allied forces in WWII.

Today, Ford has continued to show support to military programs and veterans in many ways, except the problem was nobody knew about it. So we created PROUD TO HONOR. We had big plans to tour bases around the country in 2020—but then Covid hit. So we pivoted to raise money and awareness instead by launching an online merchandise & apparel line modeled by vets where all proceeds went to military program partners.

Brand

Ford

Agency

VMLYR

Role

Senior Art Director

Creative

CCO: Clare Meridew
Creative Director: John Stoll
Senior Copywriter: Nobu Wakabyashi
Junior Art Director: Gabrielle Gendron

Production

Roy Ritchie Photography

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